The GIVE-A-DAY campaign was about giving something back to communities where BESTSELLER has built their success, and to help people in need. For one whole day, the total revenue from BESTSELLER stores around the world, as well as online, was donated to charity. The donations came to be a staggering total of € 15,014,122.
The campaign was centered around a smartphone app where the employees of BESTSELLER stores could follow worldwide sales figures during the day. The app was developed for iOS and Android and in seven different languages. Besides the app, Plant also developed a campaign website and a dashboard for the BESTSELLER management.
Learn more about the project at http://plant.dk/case/give-a-day/.