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Google finally pushes for mobile-friendly websites

On April 21st Google began rolling out their global mobile-friendly search algorithm update. Basically, search rankings will now become better (and better) for webpages that are optimized for mobile viewed compared to those that aren’t. We believe that this will be a major push for most companies to take their mobile strategy and presence to the next level.

Here’s the official statement from Google (source):

“This update:

  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally 
  • Applies to individual pages, not entire websites”

Google encourages companies to test their individual web pages with the Mobile-Friendly Test.

How to achieve a mobile-friendly website?

At Plant we have already for many years been building what is known as responsive websites.

A responsive website is one that will adapt to the screen size on the device in which it is viewed, and thus has an optimised layout for both mobile, large desktop and anything in between.

The approach to upgrading to a responsive website can take many forms, depending on the client’s needs and/or budget; Should the existing website be polyfilled to meet the demands from mobile, or is the mobile-friendly optimisation from google the perfect occasion for rethinking the company’s solution for their mobile web.

A Plant we believe that a mobile experience is best served by a solution that has considered mobile from the outset. In our opinion mobile is considered in all the phases of a website development process, and not just something for the front-end developer to solve once the “real” website is done. In our planning, wireframing, design and development we strive to keep a mobile-fist mindset, ensuring that our solutions will accommodate the modern user experience.